7 Secrets Sephora Doesn't Want You to Know About Their Rewards Program

Unlocking the True Value of Beauty Insider

Sephora's Beauty Insider program is one of the most popular retail rewards programs in the world, but most shoppers are leaving serious value on the table. Here are our top editorial strategies for maximizing your makeup budget.

1. The Multiplier Events are Your Best Friend

Never buy full-priced items on a random Tuesday. Sephora regularly runs Point Multiplier events (2x, 3x, or 4x points on specific categories like skincare or fragrance). Plan your restocks around these calendar events. 4x points essentially equates to a 10% return in reward value if you redeem wisely.

2. The Rewards Bazaar Refresh Time

The best rewards (the $100 Rouge Reward or the massive brand sets) sell out instantly. What Sephora doesn't loudly advertise is that the Rewards Bazaar refreshes every Tuesday and Thursday right around 9:00 AM Pacific Time. Set an alarm, have your cart ready, and refresh vigorously.

3. Always Claim Free Samples Correctly

You are entitled to two free samples with every online order, but did you know you can also ask for up to three custom samples in-store? Whether you want to try a $300 La Mer cream or a new Fenty foundation shade, the cast members will gladly pump some into a sterile jar for you to take home and test for several days.